June 6th, 2013
IAB released its report on Monday for ad revenue in the first quarter of 2013 which showed an increase of 15.6% YOY. Digital Display was the fastest growing category due in large part to the fact that social media and online video each experienced 30% annual growth within this category.
These large jumps in display revenue bode well for newspaper publishers.
Read more here.
May 17th, 2013
Key takeaways from a new NAA report on tablets include:
- Create a user experience that combines print sensibilities with the functionality of a digital device by having features such as the sensation of turning pages, columns of text and finite pages, along with the ability to update in real time.
- Cater to tablet user habits by acknowledging usage is mostly in the evening – 5 to 8 p.m. or 8 to 11 p.m. – with the majority using it in the latter timeframe. Some publishers have reacted to this by creating an “evening app” that updates content specifically to cater to this crowd, a la an evening newscast.
- Ease of use is of the utmost importance. The ability to download and save content is a feature many media companies are taking on so that users may enjoy content without an Internet connection.
- Advertising is unique on the tablet. Interactivity with the touchpad makes it more engaging, while the larger screen increases ease of use and visibility. According to Insight Express, tablet advertising effectiveness outweighs that of mobile in awareness, purchase intent and brand favorability.
Click here to download NAA’s report.
April 30th, 2013
The recently released How America Shops and Spends report conducted for NAA by Frank N. Magid Associates explores consumer behavior and related attitudes regarding advertising media. Data from 2,000 interviews ensure a well-rounded snapshot as to where people turn when they shop.
The findings revealed:
- Consumers take action as a result of newspaper advertising: 81 percent in the past 30 days.
- More than one-third of “non-readers” (35 percent) actually use the newspaper during the week.
- Newspapers lead all other media sources for seven-day usage to plan shopping.
For more information, please send an e-mail to email@example.com.
April 15th, 2013
A new report from NAA titled “The American Newspaper Media Industry Revenue Profile 2012” showcases the full newspaper media footprint. For the first time ever, this report contains extensive data on new revenue sources, including e-commerce, events, commercial delivery and printing.
The report notes that 40% of total revenue comes from non-advertising sources. Along with this, circulation revenue is up for the first time in about 10 years.
“America’s newspaper media are transforming themselves,” said Caroline Little, NAA president and CEO. “In virtually every community they serve, newspapers have the biggest newsrooms, the best-known brands and significant audience market share. Now they are building on those to find new ways to serve audiences and local businesses.”
As the way people consume news continues to change, so will the forms of newspapers. Meanwhile, newspapers continue to maintain their integrity and to produce the world-class journalism that keeps readers loyal and informed.
Read more about the trends in the NAA report here.
April 5th, 2013
A recent Nielsen study shows that homes with a more educated head of the household were watching 50% less TV in the AM than the lower educated counterparts. “Overall, the report shows that higher education and income levels were correlated with less TV usage, particularly at the early and late parts of the day, Nielsen said”.
It is plausible that the more educated consumers are actively engaged with their local newspaper in the morning. As the NAA reported last year in their Multiplatform Usage Study, conducted by Frank N. Magid Associates, 31% preferred to consume their paper in print in the AM before work/school.
Intuitively it makes sense no? If you are an advertiser looking to reach an engaged, educated and affluent audience that acts on your messaging, look no further than your local newspaper.
Read the full article about the Nielson study here.
You can download the NAA Multiplatform study on this page
February 22nd, 2013
After making a bold move to switch from seven days of print to three days a week in October, the Times-Picayune has once again captured national attention. Its publisher says ““This is a 50 chapter book. This is chapter two. So far, so good, but we’ve got a lot to learn.”
By cutting print distribution in half, daily circulation grew about 1 percent from the third quarter of 2012 (before the print change) to the fourth quarter in 2012 (after the change). And, average Sunday circulation is flat.
Moreover, digital changes are working! NOLA.com had 3.4 million unique visitors a month in 2011. In 2012, it rose to 4.2 million. NOLA.com’s mobile platforms combined had more than 12 million page views in December 2012.
Not only did the numbers get a lift, the whole office environment got a facelift. The new office in downtown New Orleans has 360 degree windows with a great view of the city and people don’t even have assigned desks. Instead carrying around Macbooks and iPhones to write and produce work on the fly. The cultural changes are paying off during a big time in the city: The Superbowl. NOLA.com’s coverage racked up 1.9 million page views in two weeks. It published 614 stories, 1,317 photos and 93 videos.
This is just the beginning of what could be a prize-winning story; stay tuned for chapter 3!
To read more on what the Times-Picayune is going to rewrite newspaper history, read here.
February 7th, 2013
More color and more analytics are just some of the things that papers like The Columbus Dispatch are doing to revolutionize the way they go to market. In response to reader research and large amounts of feedback, the print product has transformed into a more compressed version of its previous self – now a slim 14.6” tall x 10.5” wide. “Bigger than a tabloid but smaller than a traditional broadsheet” is how it’s billed.
And the size of the paper itself isn’t the only tradition that’s been left behind. The business model has gotten smarter focusing on core readers while concurrently increasing subscription prices. While The Dispatch lost approximately 8-9 percent of readers when they implemented this strategy, the increase in revenue offsets any loss and then some, as much as 5 to 1. They are also trendsetting by implementing multi-headed pricing strategies…having plans like Sunday delivery only, e-editions, Web digital access and 7 day home delivery, readers have a plethora of packages to cater to their needs at a slight premium price over simply having both print and digital 7 days a week.
Watch to see if the innovation and rejuvenation of this paper catches on…
To read more about what innovations are happening at The Columbus Dispatch, read here.
January 14th, 2013
The CDC just announced that the 2013 flu season has reached epidemic levels. With the outbreak arriving early and with such force, now is the time to advertise your products in high risk markets. While we are only about half way through the flu season, preventative measures and Rx treatments are in short supply in some areas. Consumers are seeking alternative prevention and treatment options to protect their families. Local newspapers provide comprehensive coverage of the flu epidemic and are the ideal medium to spread the word and increase sales in key markets at this critical time.
Did you know? NNN can assist in identifying the top papers in flu-stricken areas.
- Consumers actually seek out newspaper ads, especially during periods of crisis. No time-delays or ad avoidance.
- NNN delivers ads in the markets that matter most during the epidemic. Go as deep into the market as you want with the full newspaper footprint.
- Ads run within 48 hours of placing an IO, stimulating product awareness and sales.
Call or email us now!
January 3rd, 2013
Several trends in the newspaper industry have painted a pretty picture for investors in 2012. Six of eight publicly traded companies showed gains; four were up 30% or more and two were down low single digits.
There were several strategies that investors found favorable when choosing newspaper companies for their portfolio. A few include:
- Digital pay plans: More than 400 of 1,350 daily papers have implemented some version of a paywall.
- On an operating basis, the majority of papers are profitable and only a few have discontinued or reduced frequency of print publication.
- Many have launched digital/social marketing in support of local businesses. The connection to community is where so many daily papers shine.
Let’s toast these trends as the future looks bright entering 2013.
Read more about why investors are putting money into the newspaper industry here.
December 27th, 2012
From 2009-2011, the percentage of U.S. publishers with mobile sites has grown from 51% to 90%. The survey just released from the Alliance for Audited Media stated that the remaining 10% expect to launch a mobile site in the next 12 months.
“Media companies know that delivering content whenever and wherever consumers want is key,” Eric John, AAM VP of digital services said. This survey demonstrates that publishers have taken on mobile not as part of their future, but as a critical component of their cross platform editorial and selling strategy. Despite the proliferation of digital, less than 15% surveyed have plans to reduce their print publishing frequency and less than 3% think their publication will only be produced digitally in the next five years. The full media footprint – print, digital, tablet and mobile – is the most effective way to reach consumers in the coming years and publishers recognize that.
Read more about the survey from AAM here.