Responsive design is at the forefront multi-platform website priorities, especially for in-depth article coverage like that offered by the Chicago Tribune. The fully responsive experience–which intuitively tailors content based on device–is designed to help audiences discover news and information in the most entertaining, empowering way possible.
Tony Hunter, CEO of Chicago Tribune Media Group, notes that the new technology will deliver a more intuitive and enjoyable experience for readers: “We built the new experience from the ground up to give readers more of what they value most–premium content–and we designed it to facilitate dynamic discovery across all devices.”
Like the Chicago Tribune, more sites are going with a mobile-first design, which is visually striking and less cluttered than desktop-first layouts. Moreover, time based content strategically aligns reader engagement patterns with what matters most to visitors throughout the day. This ‘endless scroll’ technology allows for one piece of content to flow to the next, anchored by a row of thumbnails that automatically transport readers to related coverage or other sections.
The new design allows advertisers more flexibility in placement as the verticals and distribution channels feature expanded content. Audience engagement will be enhanced with this richer, more targeted experience.
To read more about the details of the new site, read here.