A notable 36% of adults – watch news online, according to the annual State of the Media Report from Pew Research. And that number is rising. Not surprisingly, the sheer number of younger viewers supersedes older demographics. While no one can debate it’s great that Americans are consuming news stories online; it’s interesting to unravel what sort of ‘news’ are people watching?
Like TV, not all online video is created equal and news outlets are adapting to cast a wider net to expand their current audience while continuing on their journalistic legacy. Carrying the torch forward many media companies are creating original online video content to reinforce and supplement their branded media.
In a recent report from Video Now, leading papers including The Washington Post , The Seattle Times , The Detroit Free Press , and The Chicago Sun Times have their own producers, editors, and reporters involved in proprietary video production. Interestingly, these papers consider themselves to be in a state of investment and development and are not looking to monetize this new business yet. They are simply trying to figure out the best way to roll out video on a large scale.
There are many questions posed by this fresh method of consuming news. Is the passivity of a viewer/reader made up for by the video content being embedded in related text and surrounded by relevant links to cater and engage the viewer/reader? Is this how newspapers want to communicate their stories?
There is certainly a role for online video produced by digital newspapers; it’s just a question of how far down the camera lens they want to appear. For more on rise of internet video news, read here.